BRAND IDENTITY AND VISUALS FOR UP AND COMING MAKEUP BRAND BASED IN BOGOTA, COLOMBIA.

The brand’s target market is young adult and adult women and it was designed with that in mind. Incorporating light and vibrant colors that are popular among young women, as well as a typographic style that was more modern and signified the quality of the products. Special attention was placed on online presence and it’s visual identity to attract younger consumers on social media. A visually social media presence greatly increases brand visibility and engagement.