hennessy automobile companies
LUXURY CAR DEALERSHIP BRAND IN ATLANTA, GEORGIA.
Hennessy operates dealerships of brands such as Lexus, Honda, GMC, Buick, Jaguar, Land Rover, Lincoln, Ford, and Cadillac through several locations across the metro area and Atlanta. While working with the marketing team at Hennessy I was able to collaborate with team members to create marketing campaigns that increased sales, web and social media engagement
brand identity & MARKETING CAMPAIGNS
At Hennessy automobile companies, I had the opportunity to create the company’s brand style guide for all internal communications and marketing purposes. The challenge was to create a brand kept the colors and style of the Hennessy brand while also allowing the imagery of the brands Hennessy sold to be unified under a luxury dealership brand.
While at Hennessy, I created the company’s marketing campaign material from ideation, to compliance review and publication. While working with the marketing team to create campaigns across multiple channels like websites, social media, email, and print. These campaigns included sales events, holidays, community events and internal communication between dealership locations.
