This website was developed using Wix as a professional portfolio platform for South Seaside’s extensive library of Hip Hop, Pop, and TV/Film instrumental music. The design process was guided by core UX design principles with a focus on clarity, accessibility, and intuitive user interaction. Content architecture was a central consideration—tracks and video assets were strategically categorized by genre and media type to support efficient browsing and discovery.

A streamlined navigation system and clean visual hierarchy help guide users through the site, minimizing friction and reducing cognitive load. Interactive elements and call-to-actions were placed intentionally to encourage user engagement, whether through listening to the catalog, watching featured visuals, or initiating contact for licensing, collaboration, or further information. The use of Wix’s flexible content management and design tools allowed for a responsive layout and consistent user experience across devices.

Overall, the goal was to create a platform that not only presents the music professionally, but also makes it easy for potential clients to find exactly what they’re looking for—supporting both visibility and usability.